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Using communications and digital platforms to inspire audiences to be confident in expressing themselves, by using their inner self for their outer style.
Meet the brains in brands - American Apparel (Part 1)
Marketing master Nichole Williams pioneered American Apparel communications, launched it's loyalty program and headed up AA’s retail marketing and e-commerce.
Meet the brains in brands - American Apparel (Part 2)
Nichole Williams gives insight into how her time at American Apparel led to her running her own consulting business and e-commerce store.
Launching the digital marketing of red-hot winter fashions
Symbolising adventure, passion and power, the colour red featured prominently in an apparel collection I recently launched the digital marketing for.
STYLE SNEAK PEAK: BTS of a fashion photoshoot
Photoshoots are a rewarding day as it’s a time when the hard work of the entire team comes together to showcase a product or service in its best light.
Travel Diary: Québec City & it's functional ice hotel
Québec blends the natural beauty of Canada with Europe’s architecture, cuisine, and art. The region embraces temperatures of -40 to make beautiful experiences like an ice hotel.
Things you didn't know you could do with Google - Part 1
Get the most out of Google's services with these tips and hacks, including how to personalise maps and find an ultra addictive dinosaur related easter egg!
#Inktober - How to get the most out of drawing every day for a month!
Inktober is a drawing marathon which runs for the entire month of October. Creatives draw and share something different every day, using ink as their primary medium.
Packing hacks and tips - the ins & outs of easy travel
Make your trip as smooth as possible with these simple packing hacks and tips, including how to store jewelry and optimising suitcase storage.
Wanderlust: Photo diary of Antigua, Guatemala
Guatemala is one of the most beautiful countries to visit. Full of history, South American charm, and nature, Antigua should be high on any travellers bucket list.
The importance of being a good digital citizen - The how & why
Being a good citizen is not limited to the geographical boundaries, but also your actions as a digital user. Check out these ways to be a positive digital citizen.
Six ways to keep your zentangles neat - From freehand to phenomenal
Zentangles are aesthetically pleasing and satisfying to create. Learn how to take them from freehand to phenomenal with simple drawing techniques & tools.
Magic Object conjures powerful relationships at the Adelaide Biennial
Audiences are encouraged to question reality, as exhibiting artists step into the role of magicians, to display thought-provoking works.
Shopping guide: Incorporating patterns into every part of your life!
Pattern obsessed? Whether you’re into prints, florals, geometric styles or monochrome stripes, here’s how to interweave some creativity into your day.
Present ideas for marketers & creatives - Bye bye boring!
Get creative with gifting for your artsy friends with these out of the box and useful present ideas. From tech to creative tools that are sure to be a crowd favourite!
Three ways to use ink in your artwork - techniques & tutorials
Ink art isn't exclusive to black/white pens and drawing. Spend two minutes learning different and eye catching techniques for this versatile medium.
Apple’s Big Mac: A designers & marketers review
Pros and cons to Apple's biggest and most powerful tool, the iMac. Everything you need to know from the viewpoint of a designer/marketer.
Social media for organisations: Three tips for reviewing your social presence
Get the most from your social media! How to utilise multiple platforms, set the tone of your online presence and take advantage of the resources that are readily available to you.