Inspire your outer style

NEW BLOG POST COMING SOON - Be sure to check back!

Using communications and digital platforms to inspire audiences to be confident in expressing themselves, by using their inner self for their outer style.

American Apparel Marketing

Meet the brains in brands - American Apparel (Part 1)

Marketing master Nichole Williams pioneered American Apparel communications, launched it's loyalty program and headed up AA’s retail marketing and e-commerce.

American Apparel Marketing

Meet the brains in brands - American Apparel (Part 2)

Nichole Williams gives insight into how her time at American Apparel led to her running her own consulting business and e-commerce store.

Winter fashion

Launching the digital marketing of red-hot winter fashions

Symbolising adventure, passion and power, the colour red featured prominently in an apparel collection I recently launched the digital marketing for.

BTS of a fashion

STYLE SNEAK PEAK: BTS of a fashion photoshoot

Photoshoots are a rewarding day as it’s a time when the hard work of the entire team comes together to showcase a product or service in its best light.

Quebec City

Travel Diary: Québec City & it's functional ice hotel

Québec blends the natural beauty of Canada with Europe’s architecture, cuisine, and art. The region embraces temperatures of -40 to make beautiful experiences like an ice hotel.

Google tips and hacks

Things you didn't know you could do with Google - Part 1

Get the most out of Google's services with these tips and hacks, including how to personalise maps and find an ultra addictive dinosaur related easter egg!

Inktober drawing

#Inktober - How to get the most out of drawing every day for a month!

Inktober is a drawing marathon which runs for the entire month of October. Creatives draw and share something different every day, using ink as their primary medium.

Packing tips

Packing hacks and tips - the ins & outs of easy travel

Make your trip as smooth as possible with these simple packing hacks and tips, including how to store jewelry and optimising suitcase storage.

Antigua, Guatemala

Wanderlust: Photo diary of Antigua, Guatemala

Guatemala is one of the most beautiful countries to visit. Full of history, South American charm, and nature, Antigua should be high on any travellers bucket list.

Positivity

The importance of being a good digital citizen - The how & why

Being a good citizen is not limited to the geographical boundaries, but also your actions as a digital user. Check out these ways to be a positive digital citizen.

Drawing zentangles

Six ways to keep your zentangles neat - From freehand to phenomenal

Zentangles are aesthetically pleasing and satisfying to create. Learn how to take them from freehand to phenomenal with simple drawing techniques & tools.

Michael Zavros painting

Magic Object conjures powerful relationships at the Adelaide Biennial

Audiences are encouraged to question reality, as exhibiting artists step into the role of magicians, to display thought-provoking works.

Starbucks coffee doodle

Shopping guide: Incorporating patterns into every part of your life!

Pattern obsessed? Whether you’re into prints, florals, geometric styles or monochrome stripes, here’s how to interweave some creativity into your day.

Christmas gift ideas

Present ideas for marketers & creatives - Bye bye boring!

Get creative with gifting for your artsy friends with these out of the box and useful present ideas. From tech to creative tools that are sure to be a crowd favourite!

Ink artwork

Three ways to use ink in your artwork - techniques & tutorials

Ink art isn't exclusive to black/white pens and drawing. Spend two minutes learning different and eye catching techniques for this versatile medium.

iMac review

Apple’s Big Mac: A designers & marketers review

Pros and cons to Apple's biggest and most powerful tool, the iMac. Everything you need to know from the viewpoint of a designer/marketer.

Reviewing social media

Social media for organisations: Three tips for reviewing your social presence

Get the most from your social media! How to utilise multiple platforms, set the tone of your online presence and take advantage of the resources that are readily available to you.